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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Top 11 Chamber Management Software AMS Systems

GrowthZone

Leveraging a robust membership management system enables chamber professionals to engage members and develop their chamber instead of focusing on mundane, repetitive tasks. Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich Association Management Software (AMS) is a must. Grow membership.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Resource: 6 Key Features of the Best Learning Management Systems. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. But before all of that, win their trust by offering them insightful and engaging content at no cost.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively.

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information. Never store the same information in more than one system, that’s just asking for trouble. Take advantage of the data in all your different systems.

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